We let the numbers do the talking. Every case study below is a real yard, a real campaign, a real outcome.
A high-volume Auckland yard running Facebook ads through a generic agency. 30+ leads a week, but the sales team was spending 80% of their time on people who couldn't get finance or weren't serious buyers. Cost per deal was blowing out.
We rebuilt their campaign targeting from the ground up — finance-intent audiences, pre-qualification lead forms, and regional exclusions to eliminate low-quality traffic. A dedicated landing page funnel replaced their generic website.
Within 8 weeks, leads dropped from 30+ to 18 per week — but every single one had pre-qualified for finance. Conversion from lead to deal tripled. The sales manager called it "finally having leads worth picking up the phone for."
A well-established Christchurch yard with strong walk-in traffic but virtually no online visibility. Competitors were capturing buyers who searched online first — and they were losing sales before a conversation even started.
Local SEO strategy targeting 22 high-commercial-intent terms specific to their region and inventory. Google Business optimisation, new landing pages for each vehicle category, and a structured content plan.
Top 3 for 14 of 22 target terms, including #1 for their primary keyword, in 5 months. Organic enquiries increased by 140% and for the first time online outperformed walk-ins as a lead source.
Six months of CRM leads that had gone cold — enquiries that never converted. Manual follow-up from the team had a sub-3% response rate. The pipeline was considered dead.
Multi-channel retargeting system: Facebook dynamic ads showing inventory the lead had browsed, plus a structured SMS and email nurture sequence running for 90 days with rotating creative and offers.
22% re-engagement on leads that were written off. Over three months, $340,000 in additional vehicle sales directly attributable to the campaign. ROI the dealer described as "the best we've ever seen."
Book a free strategy call and we'll show you what's possible.